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Kleenex holiday tissue canisters win top converting award
By Posted by Lisa McTigue Pierce -- Packaging Digest, March 23, 2011
The Association of International Metallizers, Coaters and Laminators (AIMCAL) bestowed its Product of the Year Award on the Consumer Packaging Div. of Graphic Packaging Intl. (GPI), Marietta, GA, for a series of oval holiday canisters for Kleenex tissues from Kimberly-Clark Corp., Neenah, WI.

GPI, which has won top honors in this competition for the third consecutive year, served as converter on the project.

The three-piece formed canister is designed by Kimberly-Clark to complement home décor during the holiday season. The sidewall structure consists of ultraviolet (UV) coating/UV inks/metallized polyethylene terephthalate (mPET)/0.016-in solid bleached sulfate (SBS)/extruded low-density polyethylene.

A proprietary process creates a lens pattern on the mPET. The resulting "ornaments" look so three-dimensional, the paperboard appears to be embossed. Registration marks in the film ensure the lens pattern aligns perfectly with the graphics. UV inks and coatings enhance shelf presence. The upscale, holiday-themed canisters sold for $2.99 each, a significantly higher price point than standard tissue packs.

Judges comments
The Holiday Ovals for Kleenex tissues impressed the judges on many levels. They loved the eye-catching oval shape, the interplay of the metallization, lens image and holiday ornament graphics, and the three-dimensional effect. "This really stands out," said one judge. "Great execution," added another. "This design elevates the art of packaging to something extraordinary," summed up a third member of the panel, noting, "People aren't going to hide this package, and they'll pay a premium for it."

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